Netflix releases first biannual viewership report
Netflix (NFLX) is doubling down on its viewership transparency.
On Tuesday, the streaming big launched its first-ever biannual viewing report dubbed “What We Watched: A Netflix Engagement Report.”
The report, which covers six months of information, consists of hours considered for each title (authentic and licensed) watched for over 50,000 hours, the premiere date for any Netflix TV sequence or movie, and whether or not a title was obtainable globally.
In complete, Netflix mentioned the report covers greater than 18,000 titles — representing 99% of all viewing on Netflix — and almost 100 billion hours considered.
Season 1 of “The Night time Agent,” which debuted on March 23, claimed the highest spot after amassing 812 million hours considered by the tip of June. Season 2 of “Ginny and Georgia” got here in second with greater than 665 million hours considered following its Jan. 5 debut.
“Wednesday” Season 1 rounded out the highest three with almost 508 million viewing hours. To notice, the sequence got here out in November of 2022, making the viewership numbers particularly spectacular.
“That is our information, and it’s our correct information,” Netflix co-CEO Ted Sarandos mentioned on a press name with reporters. “It’s the information that we use to run the enterprise that we’re sharing with you. Us compiling the information to supply to a 3rd social gathering to supply it to you looks like a variety of steps of one thing that’s already a reasonably heavy raise.”
Licensed content material made up a good portion of viewing hours as reveals like “Fits” see new life on platform. From January to June 2023, 55% of viewing got here from Netflix movies and sequence with 45% from licensed titles.
Nonetheless, Netflix does not plan to license its personal content material to opponents any time quickly.
“What’s attention-grabbing is a present like ‘Fits,’ which has been performed on USA for a very long time, has been obtainable on Peacock and had been obtainable on Amazon for a few years earlier than it hit Netflix, and but we had been in a position to unlock this huge, huge world viewers for it,” Sarandos mentioned in response to Yahoo Finance’s query on the decision regrading its licensing technique. “That is the mix of our giant subscriber base and our advice system that knew to place ‘Fits’ in entrance of people that had been going find it irresistible essentially the most.”
“I don’t suppose that that essentially would occur in reverse,” he continued. “I do suppose that we will add super worth after we license content material, I am not constructive that that is reciprocal.”
Netflix shares had been muted in afternoon buying and selling on Tuesday however have climbed greater than 50% for the reason that begin of the 12 months.
